Urban Panache is an interior design company, and the identity is built on a single shape: the triangle, extended into a polygon.
The reason is structural rather than decorative. Interiors are made of planes meeting at angles, and a polygon is the smallest unit of that. It lets one mark behave as a tile, a facet, a gradient field and a frame, which is what an interiors brand needs when it has to sit over photographs of rooms it does not control.
The mark places a script up inside the polygon against the name set in DIN. Two voices held together: the script carries the hand and the taste, the DIN carries the discipline and the drawing. DIN Light, DIN and DIN Condensed Bold give the system its whole range without a second typeface.
Colour is where the brief about old and vintage with a modern twist gets answered. Brick red and deep teal, both muted, sit in the register of period interiors. Applying them as a faceted gradient across the polygon is the modern half. The reference is period, the execution is not.
Applications cover stationery, folders and envelopes, uniform, digital, and product finishes where the same gradient runs across a physical surface.
