Tariq Msallam is a Creative Director and concept creator based in Saudi Arabia, working across Jeddah, Riyadh and Jordan. Brand identity is the foundation: logotypes and identity systems for Air Arabia, Al Ain Water, Swatch, Kaspersky, SanDisk and Burj Nahar Mall, across aviation, retail, real estate and consumer. That thinking now scales to theme parks, opening ceremonies and public experiences, built as zones, stories and emotional journeys rather than isolated deliverables. Every project is delivered in Arabic and English, so the idea holds in both.
