Tariq Msallam is a Creative Director and concept creator based in Jeddah, Saudi Arabia, working across theme parks, live experiences, ceremonies and brand identity in Saudi Arabia, the UAE and Jordan. Every project is delivered in Arabic and English, so the idea holds in both.
Now
Developing concepts for entertainment products and large-scale public experiences, and building the brand identities for the activities inside them.
Before
Art Director at Andarakis Advisory Services from 2015 to 2021, building brand identities, brand manuals and campaigns for Al Akaria, AWJ Holding, Core Fitness and Safe, and adapting brands into Arabic without losing their original voice. Earlier: Senior UI/UX Designer at Project IO, Senior Graphic Designer at Noon Kids TV, and Creative Graphic Designer at Time Center.
Recognition
Guinness World Record, world's largest metal structure, 2022 to 2023. Gold, Silver and Bronze at the Pikasso d'Or awards, mall advertising category, for the Swatch and Saint Honore campaigns.
Selected clients
Ministry of Culture, McKinsey & Company, AMAALA, Dubai International Financial Centre, Patek Philippe, BVLGARI, OMEGA, Hugo Boss, Kellogg's, JLL, Nakheel, Ithra Dubai, Azizi, Agthia, Al Akaria, AWJ Holding, Ras Al Khaimah Tourism Development Authority, Dubai Institute of Design and Innovation, Air Arabia, Swatch.
What I do
Ideation and concept creation. Brand strategy and identity. Theme park and attraction concepts. Live event and ceremony direction. Team leading and project management.
Bachelor of Applied Arts in Graphic Design, Yarmouk University. Working in Arabic and English.