Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 1
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 2
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 3
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 4
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 5
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 6
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 7
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 8
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 9
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 10
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 11
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 12
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 13
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 14
Logos & Marks VOL 03, creative direction and brand identity by Tariq Msallam, image 15
Volume three. The most exploratory of the three sets, and the one where the Arabic and the Latin sit closest together.
Samaa is drawn as a single Arabic run whose baseline breaks into a wave, so the word for sky reads as horizon. Gravitas is the opposite instinct: a Latin wordmark cut from solid blocks with the counters squared off, weight used as the argument. One is written, the other is built.
The rest of the volume covers that range. ONE, set in a high contrast gold serif for a premium positioning. Splash, a dimensional wordmark thrown out of water. A circular Greek key seal for an internal values day and retreat. DBDS, a technology mark where the D is opened into a data node. And an abstract identity built from tatreez, the cross stitch diamond of Palestinian embroidery, reassembled as a colour block figure rather than reproduced as pattern.
Each mark is shown alone on a ground chosen for it, numbered, and labelled as concept design. Several of these are unbuilt. They are here because the drawing is the point.

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