Volume one of the logofolio: marks drawn across restaurants, retail, education, technology consultancy and property, some built and running, some that never left the studio.
A logofolio is honest in a way a case study is not. Stripped of the campaign that surrounded it and the client that approved it, a mark either holds or it does not. Presented here in a single weight on a single ground so nothing is carried by colour.
The set includes Urban Panache, LuxeNetwork, Extreme Italian Food, Msallam Restaurant, Advanced Technology Consultancy and a range of Arabic and bilingual marks where the English and the Arabic are cut from one construction rather than drawn twice.
Some of these went to market. Some were exercises, kept because the thinking in them was worth more than the outcome. Both are here on purpose.
