Logofolio Vol 02: selected logotypes, symbols and monograms designed between 2019 and 2020 across retail, property, hospitality and consumer brands.

Logos and Marks Vol 03: a selection of logotypes, symbols and monograms, drawn across both Arabic and Latin letterforms.

Exploratory brand identity for Royal Westview, a private residential development on Mahe in the Seychelles, built on a four symbol monogram.

Brand identity for Canal Residences, a residential development, applied across stationery, signage and sales collateral.

Campaign and packaging design for Al Ain Water, using bold colour blocking and illustration to bring energy to an everyday bottled water brand.

Brand identity for Core Fitness, covering logotype, environmental signage and collateral for a gym and wellness space.

Identity and communication design for the Dubai Institute of Design and Innovation, a design and technology school in Dubai.

Brand identity for Waterfront Market in Dubai, a seafood and fresh produce destination, built on a set of circular marks and hand-drawn illustration.

Campaign art direction for Saint Honore, pairing photography with bold typography across print and out of home placements.

Brand identity for Kun Sports, built on a custom logotype with movement designed into the letterforms, applied across kit, retail and digital.

Brand and campaign work for Air Arabia's Abu Dhabi hub launch, built on the Now Flying From Abu Dhabi tagline across booking, artwork and digital touchpoints.

Exploratory rebrand for La Casa Del Habano cigar shop, drawn in deep red and gold across signage, packaging and retail collateral.

Exploratory brand identity for FlyJordan, a low cost airline concept aimed at a population where seventy per cent are under thirty.

Brand identity for Burj Nahar Mall in Dubai, a retail destination within a mixed-use development, from logotype to signage and collateral.

URBAN PANACHE is an interior design company. The brand identity revolves around the shape of the triangle, which is also a polygon. The colors used are there to represent old and vintage designs, but with a modern twist.

Personal brand identity for Tariq Msallam: monogram, colour system and applications for the studio mark behind the work in this portfolio.

Brand identity for Bazaar Express, built on a single bright colour and a simple graphic mark that stays legible at every size.

Identity and campaign work for Medstar, built around a bold YOU wordmark that puts the person at the centre of the message.

Brand identity for Al Dhahia Living, a residential development by Al Akaria in Riyadh, built on a square Kufic monogram in gold and black.

Brand identity, positioning and leasing launch for Souq 7 in Jeddah, a seven district Saudi market where colour is the wayfinding.

Retail campaign design for Summer of Surprises, art directed across out of home, in-mall and digital placements.

Logofolio volume one. Logo and monogram design by Tariq Msallam across restaurants, retail, education, technology and property, in Arabic and English.

Self initiated UI concept redrawing WhatsApp flat: circular avatars, Helvetica, a three tab bar and swipe menus for chats and contacts.

Campaign concept for Kaspersky Anti-Virus. Five Russian animals in watercolour dissolving into pixels, extended into packaging and retail.

Poster concept for the 200GB SanDisk Ultra microSDXC card, staging a sumo wrestler against a card the size of a thumbnail.

Facebook memory card game for Swatch Jordan. Like gated card match with registration, live leaderboard and a watch as the prize.

Facebook app and recipe contest for Swatch Jordan, pairing every dessert with a matching Swatch, with a TV tie in on Roya.